Binance co-CEO He Yi pledges legal backing for female staff hit by smear campaigns

What He Yi said

In Crypto Briefing's account of the post, Binance's legal department would actively support women on staff who are hit by unfounded rumors and scandals. He Yi framed it as a response to a wider pattern of smear campaigns. And that pattern isn't confined to Binance's own payroll: those affected reportedly included Binance staff, project leads in the BNB ecosystem and women working at competing firms.

That's a wider group than the pledge itself covers.

The legal backing, as reported, is for women on Binance's staff. For the rest of the industry, He Yi made an appeal instead (she called for an industry-wide effort to remove accounts that spread gender-based misinformation). It's a call to platforms and peers. It isn't a step anyone has been reported as taking.

The thread running through the statement is simple. Women in the workplace, she argued, should be evaluated on merit.

It's not a new theme for her, either. He Yi had previously been vocal about gender equity in the industry, Crypto Briefing noted.

How the news spread

Coverage of the announcement first emerged in Chinese-language outlets shortly after the post went up on X. English-language crypto commentators then picked it up and amplified it.

No token, no trade

There's no product angle here. The statement wasn't tied to any token launch, product update or trading announcement, and Crypto Briefing said it didn't appear to carry immediate market implications for investors.

Will other exchanges match it?

So far, no other firm had been reported as following suit at the time of Crypto Briefing's report.