Crypto.com launches OG Prediction Markets in New York with Knicks' Anunoby
In brief
- OG Prediction Markets, powered by Crypto.com, officially launched in New York this week
- OG Anunoby of the Knicks became the platform's first brand ambassador
- Platform provides CFTC-regulated sports contracts and event-based prediction opportunities
- Crypto.com plans large-scale Times Square advertising campaign this weekend
Anunoby's moment, OG's timing
OG Anunoby scored a game-winning tip-in in Game 4 of the Knicks' 2026 NBA Finals campaign, a performance that caught the attention of Crypto.com's leadership. Kris Marszalek, CEO of Crypto.com, saw the moment as emblematic of the brand itself.
"OG Anunoby's Game 4 performance is that of an OG and deserves a permanent place in the arena of New York sports. We're cementing that legacy by making him the ambassador for our OG Prediction Markets launch in New York," Marszalek said in a statement.
The partnership ties the platform's New York debut to a genuine sports narrative rather than generic sponsorship. Anunoby's willingness to engage with the community amplified that signal. He expressed enthusiasm about the collaboration and connecting with the city's passionate fan base.
What OG offers
Crypto.com launched OG in February as a standalone prediction market platform, distinct from the broader Crypto.com exchange. The platform is powered by Crypto.com's CFTC-regulated exchange and clearinghouse, meaning contracts settle against real-time market data and regulatory oversight.
Users can trade on sports outcomes, but also on elections, cultural moments, and financial metrics. The range of available contracts reflects a broader bet on prediction markets as a category — platforms that let retail users express conviction on future events in a structured, regulated environment.
New York activation
OG will launch a large-scale advertising campaign in Times Square this weekend. The timing capitalizes on the Knicks' Finals run and the media attention surrounding the team. For Crypto.com, the New York launch signals confidence in regulated prediction markets as a consumer product, not just a trading instrument.
