David's Bridal aims to spin off AI platform Pearl by 2027, CNBC reports
In brief
- David's Bridal intends to spin off AI platform Pearl as a public company by 2027, per CNBC.
- Spinoff structure and listing venue have not been disclosed.
- Pearl Planner drew more than 110,000 beta users in nine months, the company says.
- Pearl Connect launched September 16, 2026, with vendor pricing starting at $49 per month.
What Pearl is
Pearl is the company's name for its AI-driven wedding planning ecosystem, and it's organized around two products (one for each side of the wedding economy).
Pearl Planner is for couples. It handles budgeting, vendor matching and task management, and it tracks more than 300 separate wedding planning tasks.
Pearl Connect covers the other side. It's aimed at photographers, florists, venues and other wedding vendors, and it launched on September 16, 2026 as a dual-sided platform linking those vendors with couples, with tiered pricing that starts at $49 per month.
The numbers, per the company
David's Bridal says Pearl draws on 75 years of proprietary wedding information collected over its long history in bridal retail.
Pearl Planner entered public beta in 2025 and, according to David's Bridal, attracted more than 110,000 users within nine months. The company says it reached that figure without spending on paid marketing, and that users spend an average of six minutes per session on the planner. They're the company's own figures.
From bankruptcy to "Aisle to Algorithm"
David's Bridal emerged from Chapter 11 in 2023 and was acquired by CION Investment Corp. for $20 million. Under CEO Kelly Cook and President and Chief Business Officer Elina Vilk, the company has pursued what it calls its "Aisle to Algorithm" strategy. The goal is to turn an inventory-heavy retailer into a technology-first wedding platform that blends retail with an AI-powered marketplace.
What's still missing is the how.
There's no word yet on how the spinoff would be structured or where Pearl would list, according to the report. For now, it's an intention with a 2027 target, not a done deal.
Frequently asked questions
What is David's Bridal's Pearl platform?
Pearl is David's Bridal's AI-driven wedding planning ecosystem. It has two products: Pearl Planner for couples, which handles budgeting, vendor matching and task management, and Pearl Connect for vendors such as photographers, florists and venues. Pearl Connect's tiered pricing starts at $49 per month.
When would the Pearl spinoff happen?
According to CNBC, as relayed by Crypto Briefing, David's Bridal intends to spin off Pearl into a publicly traded company by 2027. No details on how or where the spinoff would be structured have been provided.
