Moomoo brings institutional-grade crypto tools to 30M retail traders

Editorial illustration for: Moomoo targets institutional-grade tools for retail crypto investors

In brief

  • Moomoo launches no-code algorithm builders and AI-powered analytics for retail traders.
  • Platform serves 30 million users managing $156 billion in assets with $1.9 trillion annual volume.
  • Recent partnerships with Figure Markets and BitGo expand tokenized secondary market access.

Closing the institutional gap

Moomoo reported more than 30 million global users, $156 billion in client assets and nearly $1.9 trillion in annual trading volume. The company's pitch is straightforward: retail investors are no longer content with mere access to assets. They want the same analytical firepower, execution speed, and decision support that Wall Street firms have always enjoyed.

Albi Mema, director of crypto operations at moomoo U.S., framed the problem in concrete terms. Retail crypto traders often experience significantly worse execution speeds and slippage than institutions—some retail orders taking hundreds of milliseconds to settle compared with institutional systems operating in tens of milliseconds or faster. That gap isn't trivial when you're trading volatile markets.

The tools that matter

Moomoo's no-code algorithm builder allows users to scan markets for technical patterns, backtest strategies and automate trading signals. The platform also combines low-cost trading with institutional-grade market data, analytics and investing tools for self-directed traders. That combination—accessibility plus sophistication—is the core of moomoo's strategy.

"We want to democratize access to the best tools that have historically only been available to institutional investors. A decade ago the issue was access. Now it's the quality of access." — Albi Mema, director of crypto operations at moomoo U.S.

Retail investors are increasingly seeking institutional-grade analytics, execution capabilities, and AI-powered trading tools. Today's retail investors are more informed, engaged, and demanding than ever, wanting better data, tools, education and context around their decisions. Moomoo's bet is that platforms bridging that gap will win.

Crypto meets traditional markets

Moomoo recently joined Figure Markets' onchain public securities initiative and partnered with Figure and BitGo on tokenized secondary market offerings. That move signals the company's view that crypto and traditional finance won't remain separate—they'll converge. Platforms that can bridge both worlds responsibly will be the ones retail investors turn to when they want to trade across asset classes without context-switching.