Morgan Stanley Launches Bitcoin, Ethereum, Solana Trading on E*TRADE
In brief
- Morgan Stanley launched spot crypto trading on E*TRADE for Bitcoin, Ethereum, and Solana via Zero Hash
- Crypto holdings display alongside stocks in unified E*TRADE dashboard for integrated portfolio management
- Trades carry 50-basis-point fee; transfer functionality launching later in 2025
Integrated Crypto on E*TRADE
Cryptocurrency holdings can be viewed alongside stocks and other investments in E*TRADE, with digital assets held in linked Zero Hash accounts rather than by Morgan Stanley itself. This structure separates custody of crypto from traditional securities, addressing regulatory considerations around asset segregation.
Trades on E*TRADE carry a 50-basis-point fee, and crypto transfer functionality is expected later in the year. The launch coincides with a broader platform update that includes retirement planning tools, fractional share trading, an updated IPO Center, and new features for active traders.
Morgan Stanley's Crypto Strategy
The rollout reflects Morgan Stanley's expanding digital assets roadmap. In January, the firm filed registration statements with the SEC for spot Bitcoin and Solana exchange-traded funds. In April, Morgan Stanley said it was exploring tokenization, tokenized money market funds, and tax-management tools for digital assets.
The bank also introduced a money market fund designed for stablecoin issuers to manage reserves under the GENIUS Act later that month. These initiatives position Morgan Stanley as a significant player in institutional and retail crypto infrastructure.
Morgan Stanley first disclosed plans to bring crypto trading to E*TRADE in September 2025. The phased rollout demonstrates the firm's commitment to meeting demand from clients seeking integrated access to traditional and digital assets.
