Adobe and Disney sign multi-year deal to build custom AI models on Firefly Foundry
In brief
- Adobe and Disney announced a multi-year AI partnership on November 9, 2026.
- Firefly Foundry, Adobe's platform, will run the custom models, trained only on Disney's internal assets.
- Disney Experiences, Walt Disney Studios and ESPN are all part of the deal.
- Financial terms were not disclosed by either company.
What Firefly Foundry is
Firefly is Adobe's family of generative AI products. Foundry is the version aimed at companies that want models tailored to their own material. Per the companies' announcement as reported by Crypto Briefing, Disney's models will be trained on internal assets only, including decades of proprietary Disney material, and their outputs will remain private and owned by Disney.
That's the core of the deal.
The toolkit covers three main capabilities. The first is custom image generation in Disney's established look. The second is sketch-to-image conversion, and the third is 2D-to-3D prototyping, which turns flat concepts into three-dimensional models.
Which parts of Disney get the tools
Disney Experiences, the unit covering theme parks, resorts and cruises, will use the models to speed up project development. At Walt Disney Studios, the tools will support concept work at StudioLAB, the studio's innovation group. ESPN is also part of the deal, with a focus on fan engagement and access to its archives.
The Imagineering pilot came first
This isn't the first time the two companies have worked together. On June 16, 2026, Adobe and Walt Disney Imagineering (the Disney division that designs its parks and attractions) deployed two AI models built specifically for theme park concept development. It was designed with brand consistency and intellectual property protection as priorities, and that earlier project reportedly cut concept timelines from months to days.
Crypto Briefing's own read is more measured. It noted that the months-to-days result came from a targeted project with just two models, and said repeating it across studios, cruises, resorts and a sports network would be a much bigger undertaking.
Adobe has positioned its AI products around commercial safety and proprietary training. Crypto Briefing described the Disney agreement as part of growing enterprise demand for AI built on licensed data rather than public web resources.
What the deal is worth? Neither side has said.
Frequently asked questions
What is Adobe Firefly Foundry?
Firefly is Adobe's family of generative AI products. Foundry is the version aimed at companies that want models tailored to their own material. Disney's custom models from the new partnership will run on it.
What data will Disney's custom AI models be trained on?
According to the announcement as reported by Crypto Briefing, Disney's models will be trained only on internal assets, including decades of proprietary Disney material. Their outputs will remain private and owned by Disney.
Which Disney divisions will use the Adobe AI models?
Disney Experiences, which covers theme parks, resorts and cruises, will use them to speed up project development. Walt Disney Studios will use them for concept work at StudioLAB, and ESPN is involved with a focus on fan engagement and archive access.
