Bybit Launches Indonesia Platform After NOBI Acquisition
In brief
- Bybit acquired majority stake in NOBI, rebranding as Bybit Indonesia
- Platform launching with 500 cryptocurrency trading pairs in phased rollout
- Indonesia market offers 21.07M crypto users and $26.85B annual transaction volume
The acquisition and rebrand
NOBI was rebranded as Bybit Indonesia following the deal. The exchange will be led by Lawrence Samantha, who serves as CEO, and Dionisius Evan, who serves as chief operating officer — both formerly senior executives at NOBI. Their local expertise shapes the strategy going forward.
Phased rollout and market positioning
Bybit plans to introduce its services in phases, starting with 500 cryptocurrency trading pairs. The measured approach reflects Indonesia's regulatory landscape. As of April, Indonesia had licensed 31 crypto-related entities, including two crypto exchanges, two clearing institutions, two custodians, and 25 digital asset traders. PT Enkripsi Teknologi Handal (now Bybit Indonesia) is one of those licensed operators.
Indonesia's crypto market has grown substantially. Total crypto transaction value reached $26.85 billion in 2025, reflecting strong retail participation and institutional interest.
"This acquisition allows us to combine Bybit's global capabilities with an experienced local team that understands Indonesia's market and regulatory environment" — Lawrence Samantha, CEO of Bybit Indonesia
The move signals Bybit's commitment to regulated markets in Southeast Asia. By acquiring a licensed entity rather than building from scratch, the exchange gains immediate compliance standing and operational infrastructure. Local leadership and phased rollout suggest a measured entry focused on sustainable growth rather than rapid expansion.
