Salesforce agrees to acquire AI voice startup Cresta, reportedly for $2.7 billion
In brief
- Salesforce reached a definitive agreement to acquire Cresta, announced November 2, 2026.
- $2.7 billion: approximate price reported by The Information.
- Cresta runs autonomous voice agents and coaches human reps in real time.
- Closing expected roughly February to April 2027, pending regulatory approvals.
What Cresta builds
Cresta's platform does two jobs. It runs autonomous voice agents that handle calls on their own, and it also coaches human representatives in real time while they're on a call. Its client list includes Marriott, Comcast, Alaska Airlines, United Airlines and Cox Communications.
The company was founded in 2017 out of Stanford's AI Lab. CEO Ping Wu runs it, and he previously co-founded Google Contact Center AI.
Crypto Briefing says the technology will most likely end up in Service Cloud, Salesforce's customer support product. That's where the voice agents and real-time coaching fit most naturally.
This isn't Salesforce's first AI deal.
The company has made several AI-related acquisitions recently, according to the same report. Cresta looks like one more step in that direction (this one aimed at the contact center).
The reported numbers
Cresta has raised more than $270 million in funding. It reportedly reached an estimated $100 million in annual recurring revenue as of April 2026.
Crypto Briefing ran the math on that estimate. By its calculation, a price of about $2.7 billion comes to roughly 27 times Cresta's estimated revenue and about ten times the total capital it has raised. Keep in mind that both multiples rest on a reported price and a reported revenue estimate. Neither one is a confirmed figure.
Timeline and approvals
The transaction is expected to close in Salesforce's fiscal first quarter of 2028. On a calendar basis that's roughly February to April 2027. The deal is still subject to regulatory approvals, so the closing timeline could change.
Frequently asked questions
How much is Salesforce paying for Cresta?
The Information reported the price at approximately $2.7 billion, according to Crypto Briefing. By Crypto Briefing's calculation, that's about 27 times Cresta's reported estimated revenue and roughly ten times the more than $270 million it has raised.
When is the Salesforce-Cresta deal expected to close?
The deal is expected to close in Salesforce's fiscal first quarter of 2028, which is roughly February to April 2027 on a calendar basis. It still needs regulatory approvals, so that timeline could change.
