Adobe and Google Cloud's 2025 MAX deal slated Gemini, Veo, Imagen for Adobe apps
In brief
- Adobe and Google Cloud announced the deal at Adobe MAX in Los Angeles on October 28, 2025.
- Gemini, Veo and Imagen were slated for Firefly, Photoshop, Premiere and Adobe Express.
- Firefly Foundry on Vertex AI was to let business customers tune Google's models on proprietary data.
- Premiere's mobile app was set to get a dedicated YouTube Shorts mode.
- Deeper Gemini integration and agentic AI featured in the companies' stated 2026 plans.
What was slated for the apps
Crypto Briefing described the three Google models this way: Gemini is Google's flagship AI model family, Veo handles video generation, and Imagen generates images. All three were slated to land inside Adobe's creative apps (with image and video generation as the focus).
The outlet called Firefly, Adobe's own family of generative models, central to the company's AI-era strategy.
The enterprise piece was more specific. Business customers were to be able to customize Google's models with their own proprietary data through Adobe Firefly Foundry, running on Google's Vertex AI platform. The two companies also said they'd coordinate go-to-market strategies.
For creators working on phones, there was one concrete feature: Premiere's mobile app was set to get a dedicated mode for YouTube Shorts.
How the CEOs framed it
The report paraphrases both executives rather than quoting them. Adobe CEO Shantanu Narayen framed the deal as a combination of Adobe's creative expertise with Google's strengths in AI, and the goal, in Crypto Briefing's account of his remarks, was to empower both individual creators and the brands that hire them.
Google Cloud CEO Thomas Kurian focused on speed. He highlighted the potential for the tools to significantly accelerate content creation, per the same account.
What was on the 2026 roadmap
The companies said further developments were planned for 2026, including broader integration of Adobe tools within Google Gemini and advancements in agentic AI. Agentic AI refers to systems that carry out multi-step tasks on a user's behalf, rather than simply answering a prompt (it's the difference between asking for one image and handing off a whole workflow).
These were stated plans at the time; the report doesn't say whether they've since shipped.
Frequently asked questions
Which Google AI models did Adobe say it would add to its creative apps?
At Adobe MAX on October 28, 2025, Adobe and Google Cloud said Google's Gemini, Veo and Imagen models would come to Firefly, Photoshop, Premiere and Adobe Express, according to Crypto Briefing. Gemini is Google's flagship AI model family, Veo handles video generation and Imagen generates images. The focus was on image and video generation.
How could businesses customize Google's models through Adobe?
Business customers were to be able to customize Google's models with their own proprietary data through Adobe Firefly Foundry, running on Google's Vertex AI platform, according to Crypto Briefing's report on the partnership.
What did Adobe and Google plan for 2026?
The companies said they planned broader integration of Adobe tools within Google Gemini and advancements in agentic AI for 2026. Agentic AI refers to systems that carry out multi-step tasks on a user's behalf rather than simply answering a prompt. These were stated plans at the time of the announcement; the report doesn't say whether they've since shipped.
