Topic: #sponsorship
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VARREL defeats Team Secret in EWC 2026 Pacific Qualifier upper final
Japanese Valorant squad VARREL advanced through the upper bracket of the Esports World Cup 2026 Pacific Qualifier by defeating Team Secret 2-1 on May 12, in a tournament notably free of crypto sponsorships and blockchain partnerships.
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Coinbase, Bitget debut as first crypto sponsors at EWC 2026 Paris
Coinbase and Bitget have become the first crypto sponsors in Esports World Cup history, marking a shift enabled by France's updated digital asset advertising rules. EWC 2026 runs through August with a $75 million prize pool.
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Kraken becomes FIFA's first official crypto exchange at 2026 World Cup
Kraken became FIFA's Official Crypto Exchange Supporter ahead of the 2026 World Cup, which features blockchain-powered ticketing on Avalanche and fan tokens on Chiliz—signaling mainstream adoption of crypto infrastructure in global sports.
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2026 World Cup crypto sponsors miss Mexico's affordability crisis
The 2026 FIFA World Cup's debut of crypto exchange sponsorships highlights a disconnect: while Kraken, Chiliz, and Avalanche pilot blockchain initiatives, Mexican fans remain priced out by prohibitive ticket costs and strict viewing restrictions.
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World Cup Group H deadlocked as Kraken's crypto sponsorship reshapes sports marketing
All four teams in Group H earned one point each after the opening round on June 15, with Spain and Cape Verde drawing 0-0 in Atlanta while Saudi Arabia and Uruguay tied 1-1 in Miami Gardens. Kraken's FIFA partnership marks crypto's deepest sports sponsorship yet.